Jo Madnani is a marketing leader, author, and founder of The Idea Is In. For over 20 years, her career has centered on a single conviction: we are most effective when we embrace our "And." As a strategist who creates and an executive who builds, Jo helps organizations and individuals turn their multifaceted identities into competitive advantage.

​

The Creative Foundation | India
Jo's career began at agencies like Ogilvy and Percept, developing high-impact campaigns for global brands including AT&T and Sharp. This early chapter established her "strategy-plus-soul" mindset—the ability to marry business objectives with compelling narrative.

​

The Entrepreneurial Pivot | Florida
After moving to Florida in the early 2000s, Jo founded a boutique consultancy that earned nine American Advertising Federation awards, contributed to local publications including The Miami Herald. She also shaped industry talent as adjunct faculty. This period was defined by grit and strategic adaptation—the literal work of making a career thrive through transition and motherhood.

​

Executive Leadership | The Northeast
In 2012, Jo brought her expertise to the executive level, architecting digital and patient-centric strategies for Novartis, Eisai, and Takeda. As Executive VP of Global Marketing and Communications at Ketchum, she led a transformative rebrand across six countries. Her leadership earned her team PR Week's Best Places to Work and a SABRE for Large Agency of the Year.

​

​

 

At Present
Jo consults with healthcare and consumer brands through The Idea Is In. February 2026, she's taking the TEDx stage to share her framework for identity integration. Her debut work, The Immigrant Journey, and companion journal, The Immigrant Lens, offer a manifesto for navigating intersectionality. Jo champions "Embracing your 'And'"—helping people stop performing belonging and start owning their whole story as their greatest strength.