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Jo's Journey 


Jo Madnani is an author, a seasoned marketing and a branding expert.


She has worked with global agencies and brands including Ogilvy, McCann and Ketchum. On the advertising side, she has worked on brands like AT&T, Sharp and DHL. In the healthcare space she has over a decade of expertise with hospital marketing, and has worked in-house at Eisai and Novartis. On the PR side, she has led digital strategy for pharmaceutical brands like Takeda, Teva, Pfizer and more.

Most recently, as the Executive VP of Global Marketing and Communications at Ketchum, Jo led the consultancy's omnichannel global branding, marketing and communications suite.

Key achievements include: launching a brand refresh at the precipice of Ketchum’s 100th anniversary, leading the agency's menagerie of awards, notably winning PR Week Best Places to Work and a SABRE for Large Agency of The Year. She secured multiple earned spotlights for Ketchum at the prestigious Cannes Lions International Festival of Creativity.


Enterprise work aside, Jo founded The Idea Is In, a boutique advertising consultancy that worked with healthcare, travel, and lifestyle brands. The Idea Is In has been recognized with 10 ADDY awards—three gold and seven silver from the American Advertising Federation for creative excellence. Converting the most complex business challenges into insights for effective multichannel campaigns that generate impact is what set's Jo's work apart. 

A thought leader with a keen interest in mentorship, Jo was a faculty member at The Art Institute of Fort Lauderdale, where she taught advanced courses on advertising, marketing, copywriting, and fashion.


Her passion projects include delivering results in style. Literally. Jo has contributed to fashion publications including The Miami Herald's style section and served as an editor for local lifestyle magazines in Fort Lauderdale and Miami. She’s also finalizing a collection of poems called The Immigrant—the emotional arc of the collection chronicles the depth and duality of experiences and emotions from an immigrant’s point of view.

Here's a glimpse of her collective works

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