Jo's Journey
Jo Madnani is a results-driven marketing leader with 15+ years of experience spanning global agencies, corporate roles, and as a founder. She has the mind of a strategist and the heart of a storyteller. Her career reflects a unique blend of creativity, strategy, and resilience—having moved from India to Florida in the early 2000s, spending a decade there before pivoting to the Northeast in 2012.
Jo has held leadership roles at top agencies in NYC including Ketchum and RX Mosaic. As Executive VP of Global Marketing and Communications at Ketchum, she led a transformative global rebrand across six countries. Her team notably won the agency PR Week Best Places to Work and a SABRE for Large Agency of The Year. At RXMosaic, she co-led an innovative healthcare influencer offering and spearheaded digital strategies for major pharmaceutical brands like Amgen, Takeda, and Teva. Earlier in her career she has worked with Ogilvy in India on the AT&T business and with Percept for Sharp electronic goods.
In corporate roles at Novartis and Eisai, Jo drove patient-centric initiatives and elevated brand reputation through digital strategies.
As the founder of The Idea Is In, Jo kickstarted a boutique consultancy specializing in healthcare marketing while working with travel and lifestyle brands. Her work earned 10 ADDY Awards for creative excellence. She also spoke at the Fast Company Innovation Festival for 5 minutes summarizing her journey as an entrepreneur highlighting three innovation principles. She channeled the Southeast Asian principle of scrappy innovation known as "jugaad."
Beyond her professional achievements, Jo is an accomplished writer and mentor. She has contributed to The Miami Herald’s style section, edited local lifestyle publications, and taught advanced advertising and marketing courses as an adjunct faculty member. Her upcoming book explores themes of rebellion, identity and ambition through the lens of her personal journey as a first-generation immigrant.
Read testimonials and see the work here