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The Idea Is In represents Jo (Peswani) Madnani’s collective work that intersects at strategy and creativity for global brands.

For over 20 years and counting, Jo has deep expertise in FMCG, healthcare, wellness and fashion industries. She brings an entrepreneurial, innovative and multidisciplinary lens to deliver powerful creative and business results. 
Quite simply, she knows how to connect the dots between the “why” and the all-important ROI. 

As a first-gen immigrant from India, fusing her eastern roots and western sensibility, Jo brings a unique perspective in her branding work and writing. 

Read more about her journey

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