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The Idea Is In represents Jo Madnani's collective work as a Digital Strategy Executive, Fractional CMO and Brand Architect.

Jo's global agency and in-house experience spans across sectors including FMCG, higher education, healthcare, wellness and fashion. Her 
multidisciplinary lens allows her to approach challenges and opportunities from a unique perspective, synthesizing insights and driving measurable business growth.

As a first-gen immigrant from India, Jo brings a unique perspective in her branding work and writing. Fusing her eastern roots and western sensibilities, she is committed to advancing diversity, equity, and inclusion. As an educator and mentor, building teams and nurturing talent comes naturally to her.

 Read her detailed bio here

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