The Idea Is In represents Jo (Peswani) Madnani’s creative, strategy, writing and digital work. As a multi award-winning storyteller and strategist, Jo brings ideas from concept to completion with innovation and style. From pharma to fashion, Jo has delivered creative solutions to business challenges that delight and convert.

  • Content

  • Marcom Strategy

  • Ad + Digital Campaigns

  • Social Media

  • Fashion Writing

Let's connect: