Welcome to Jo’s blog.

What do Oglivy, Chanel, Burnett, Draper, Lagerfeld, Twain, Shaw, Tesla, Jobs and other greats in advertising, fashion and innovation have in common? They had an eternal thirst to know, an exhiliriating passion for what they did and an insatiable desire to outdo themselves every time. They were unafraid to “think different.” I always turn to their words of wisdom when confronted with a challenge and when I am falling in to the "that's been done" trap. And thus the idea for my blog was born. As an advertising, fashion and inspiration passionista, I want to share my curation of stories, observations and insights with you. I hope you find it a resource of value. Thanks for being here.